WILSONART PROJECTS
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NEW LAUNCH
What trends inspired new designs from Wilsonart® HPL?
The 2023 Wilsonart® HPL collection is at home with affordable luxury, inspiring on-trend residential spaces that are balanced, cozy, and timeless.
INSIGHTS REPORT
Countertop consumer insights report.
Wilsonart asked more than 1,000 consumers to reveal insights on shifting decision drivers and preferences. To access the full report, simply log in and learn about the latest attitudes in material, design, and functionality of surfaces in today’s ever-changing home.
CASE STUDY
The Road to Iconic Design: The Airstream/ Wilsonart Partnership
Airstream travel trailers are built with lasting quality that stands the test of time, allowing them to be passed on from parents to children, grandchildren, and beyond. And thanks to high-performance Wilsonart® HPL inside today’s Airstream models, that generational legacy is here to stay.
TREND STORY
Embrace Designs That Touch the Senses.
Psychiatrist, Dr. Harold H. Bloomfield says, “One touch is worth ten thousand words.” However, the past two-plus years of sensory-deprived lockdowns, have ignited a desire for interiors that provide a sense of physicality. The growing field of neuroaesthetics, the study of the effect of design and art on the brain, reinforces this idea.
TREND STORY
Sensory Stones.
Our new stone designs embrace the senses, giving way to materials that are more textural and dramatic than anything that has come before. These HPL stone designs lean into exhilarating patterns and natural textures that allow you to bring the outside into your next project.
PROJECT
A Bold and Modern Laundry Room Makeover.
Home Décor, DIY, and Lifestyle content creator El Peterson was in dire need of a laundry room makeover. To create an attractive laundry room with plenty of workspace, El and her husband, Jeff, partnered with Wilsonart to install their revolutionary THINSCAPE® countertops.
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