New Year. New design trends.
THE 2024 DESIGN TRENDS YOU NEED
Our New Year's resolution at Wilsonart? Refreshing residential spaces everywhere with the on-trend possibilities of Wilsonart® Home. Meet the four trends that are making an impact in 2024 — and explore key insights that will inform your next project. Choose Wilsonart® Home this year for the surfaces that fit every space, taste, performance, or budgetary need.
TREND #1
LIGHT & BRIGHT
The Light & Bright trend reflects the fact that white tones continue to lead as a top choice for kitchen styling in both residential and resimercial environments. Fresh, bright designs will enhance a sense of cleanliness, hygiene, and neatness in 2024. Modern spaces that embrace warmer white tones are also the perfect blank canvas. Start incorporating unique color combinations. Bright accents and colorful cabinetry. Eye-catching hardware. It's all possible in a Light & Bright environment.
TREND #1
KEY INSIGHTS
INCREASED PERFORMANCE.
Homeowners want surface designs that require minimal upkeep and simple maintenance. Engineered solutions offer both while delivering your on-trend vision.¹
THE BACKSPLASH STATEMENT.
Since tiled backsplashes are becoming less popular, a solid backsplash in an on-trend way to include a statement color. Choose Wilsonart® Quartz, HPL, Solid Surface, or THINSCAPE to achieve this effect.¹
ULTRA-THIN AND MINIMALIST.
Modern countertops in a Light & Bright space are often sleek and slim. Choose THINSCAPE® Performance Tops to make it possible.¹
FRESH WHITE STAYS ON TOP.
White designs remain #1 for multiple applications, including showers, vanity tops, and sinks. Find solutions in the Wilsonart® Home catalog to bring a fresh white design to any of these applications.¹
1. 2024 NKBA Kitchen Trends Report
TREND #1
LIGHT & BRIGHT DESIGNS
TREND #2
CRAFTED CALM
Encounter a soft, warm, comforting interpretation of casual luxury. The Crafted Calm trend will be seen in homes that prioritize well-being and tranquility. Connecting with nature through design is an essential element of the Crafted Calm trend. Look to surface designs that feature Warming Hues — trending, cozy neutral tones that inspire a sense of welcome when paired with rich woodgrains.
TREND #2
KEY INSIGHTS
MORE FUNCTIONALITY.
Functional hallways and open storage make it easier for homeowners to reduce clutter and turn practicality into beauty.¹
2 OUT OF 3.
The "Artisan Wave" is still strong. 2 out of every 3 new jobs in the United States are related to artisanal craftmanship, which suggests that more homeowners care about crafting their space.²
THE WELLNESS KITCHEN.
New surface materials in a Crafted Calm kitchen indicate an increased focus on wellness — even where we cook.³
WOODGRAINS ARE HERE TO STAY.
Woodgrain and high-texture wood designs remain the primary choice for cabinetry.³
1. 2024 NKBA Kitchen Trends Report, 2. Wunderman Thompson Future 100, 3. Sphere Trending
TREND #2
CRAFTED CALM DESIGNS
TREND #3
FRESH HERITAGE
Choose an updated take on classic home design with the new Fresh Heritage trend this year. Journey to the historic English countryside to find traditional woodgrain styling, a variety of neutral tones, and polished rooms that still feel lived-in and loved. But don't bask in the history for long — Fresh Heritage is all about adding modern design elements through textures, niche spaces, and contrasting stone and wood colors.
TREND #3
KEY INSIGHTS
TEXTURAL EXPERIENCES.
Surface finishes transform a Fresh Heritage space, particularly when they offer expressive texture or invite touch. The brand-new Silken Wood finish from the LUJO® Collection is a premium example that can add revolutionary texture to any home.
144%.
Google searches for "English country kitchens" have jumped 144%, indicating significant interest in this aesthetic.¹
HEAT TOLERANCE AND STAIN RESISTANCE.
Even in a heritage-inspired home, surface resilience is critical. That's why homeowners expect traditional designs that still offer innovative heat, scratch, and stain resistance.²
THE LARGER ISLAND.
Large, statement-making kitchen islands are one of the hallmarks of a Fresh Heritage luxury transitional kitchen.²
1.Magnet, 2. 2024 NKBA Kitchen Trends Report
TREND #3
FRESH HERITAGE DESIGNS
TREND #4
DARK & MOODY LUXE
Turn down the color. Turn up the drama. Dark & Moody Luxe spaces are making a statement in the new year with dramatic color contrasts that convey a deep sense of luxury. Saturated colors like blacks, brown-blacks, and deep blues and greens are coming back into the home in a major way. Plus, more homeowners want to "escape at home" with exotic wood accent walls, bold open storage, and industrial surfaces that combine functionality with distinct, home-defining details.
TREND #4
KEY INSIGHTS
LUXURY WHERE YOU LEAST EXPECT IT.
The luxe entry and pantry are here. These spaces are no longer an afterthought — they serve as multi-functional extensions of a luxury home.¹
50%.
Maximalist lifestyles are being met by maximalist home design. Nearly half of respondent in a poll stated that "I love any excuse to have a celebration."²
MOODY MEETS UTILITY.
Trending dark or exotic woodgrains can make a modern mudroom feel like a designer space that still prioritizes everyday functionality.³
MATTE FINISH PREFERENCE.
In a Dark & Moody Luxe space, a modern matte finish like Traceless™ by Wilsonart® is a stunning addition that invites touch and absorbs light. And the data is clear — homeowners love matte.⁴
1. Sphere Trending, 2. Foresight Factory, 3. Sphere Trending, 4. 2024 NKBA Kitchen Trends Report
TREND #4
DARK & MOODY LUXE DESIGNS
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