PROJECT FEATURE
Doing the Heavy Lifting:
Wetwall™ at Gold’s Gym
When a large gym upgrades its member experience, the results have to look as strong as they perform. At the 25,000-square-foot Gold’s Gym in Tampa Bay, franchise owner and fitness expert Kimberlee Curtis was designing new locker rooms for her 2,500 members — and she knew traditional tile wouldn’t cut it in the high-traffic commercial environment.
That’s why she turned to Wetwall Waterproof Wall Panels.
Key Takeaways
Beautiful and ready for heavy use
Wetwall stands up to the constant demands of Gold’s Gym with a modern, luxury look.
Faster install, less downtime
The waterproof panels install in hours and help keep facilities open and operational.
Approved by custodial crews
Grout-free panels resist bacteria, mold, and mildew, drastically reducing cleaning time and
ongoing maintenance costs.
PHOTOGRAPHY: Vincent Columbia
With as many as 1,000 visitors a day, she needed a surface that could stand up to daily use while maintaining a clean, modern look. Her search led to Wetwall — a grout-free, waterproof wall panel system that’s engineered for both performance and design.
Kimberlee was drawn to Wetwall for its durability, aesthetics, and easy cleaning. She explains, “Tile and grout are hard to keep clean in a high-volume environment and tend to break easily.” She chose the Staccato
panel design to be installed throughout the new men's and women's shower stalls. Staccato offers light grey tones with converging fine lines on a white, wood-like background. It’s a soothing design, adding a spa-level atmosphere that balances the energetic environment at Gold’s Gym.
Corner Shelves in Designer White were also added, completing the look with minimalist, functional storage that blends seamlessly into each stall.
“It’s easy to clean, very durable, and looks great. I definitely want to use Wetwall again in future locations!”
– KIMBERLEE CURTIS,
GOLD’S GYM FRANCHISEE
Speed matters in a large commercial gym. Not just on the treadmill or during a morning Zumba class — but also when keeping complex projects on schedule to prevent lost revenue. Wetwall’s simple installation helped Kimberlee’s crews meet deadlines and quickly complete the transformation for eager guests. The lightweight panel construction also enabled easy transportation at the site.
Kimberlee knows that Wetwall made it happen faster than traditional materials like ceramic tile or natural stone. Since reopening the locker rooms, she says that Wetwall has lived up to every expectation.
“We have about 1,000 visitors a day and the walls still look great,” she says. “The custodian staff says the locker rooms are very easy to clean.” The Gold’s Gym panels feature built-in AEON™ Technology for scratch and scuff resistance, and antimicrobial protection inhibits the growth of bacteria, mold, and mildew. This combination delivers lasting performance and durability to ensure long-term value in a high-use environment.


That performance will pay off for years to come. The low-maintenance surface dramatically cuts cleaning time and product use, helping reduce janitorial costs across the facility. These spaces can now easily withstand the daily hustle of locker room traffic.
Beyond performance, Wetwall also delivers the visual consistency that multi-location franchise owners rely on. “It has a luxury look and goes in line with my gym’s overall look and feel,” Kimberlee shares. “It also feels much more hygienic when you don’t see dirty grout.”
“Overall, installing Wetwall was fast and didn’t make a mess. It was a lot faster and less messy than tile.”
– KIMBERLEE CURTIS,
GOLD’S GYM FRANCHISEE
Wetwall is a leading choice for commercial spaces around the country. And Gold’s Gym makes a strong statement that it’s the perfect choice for any complex project — delivering beauty, durability, and simplicity even in the most demanding wet environments.


Ready for your next project?
Try Wetwall.
To see more project features, visit our Inspiration page.
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