Woodgrain Takes Centerstage

In commercial spaces, first impressions make all the difference. The entrance to a prestigious office or luxury hotel sets the tone for everything that comes next, and real wood’s unique features are guaranteed to make a space feel one-of-a-kind. That’s why plain sliced veneer and bookmatched veneer are in demand for feature walls and check-in desks. Both showcase wavy, peaked or heart-shaped cathedraling that makes an eye-catching statement.

Wilsonart’s new HPL Commercial Launch features the PB Series, a selection of 16 plain sliced bookmatched (PB) woodgrains that offer the industry’s first full no-repeat sheets designed to replace wood veneer in commercial entrance areas. These statement grains can add warmth and texture in the form of laminate wall panels, doors, and desks. Large HPL sheets with no repeats make it easy to create a large-scale, center-matched look with naturalistic details that look just as real up close.

Wood takes on a more prominent role in the modern office, bringing a warm and homey feel in an era where commercial workspaces need to foster connection and creativity. Wood elevates meeting areas, creates a dramatic background for executive office environments, and defines cozy focus spaces. And with hybrid work transforming commercial real estate, the Crafted Office trend isn’t just for offices. Dedicated coworking areas are also popping up in cafes, bookstores, and hospitality spaces.

Wilsonart HPL offers superior durability compared to veneer, while still replicating the soothing tactile qualities of natural wood — even for high-touch applications like walls and tabletops. Our Timbergrain finish enhances this organic connection for specific no-repeat woodgrains in the launch, complete with a low-sheen look, delicate ticking, natural variation, and everyday performance powered by ÆON™ Performance Technology. Anderson Cherry and Newlands, two favorite woodgrains that are newly available in HPL, round out the new launch. Both feature the realistic quarter-sawn texturing and silky touch of a new premium finish, Silken Wood.

Our new woodgrains are available in no-repeat 4’x8’ and 5’x12’ sheets, giving you flexibility to craft desks, large conference tables, interior doors, and even divider panels that transform a commercial office into an earthy, inspiring space where people want to spend more time.

Libraries are having a renaissance. Whether as a luxurious hotel lounge or an exclusive hideaway in a cocktail bar, these cozy and softly-lit spaces feel like an escape from the outside world, with echoes of Arts and Crafts style and Ivy League sophistication. Dark wood (veneer or laminate) is often used to elevate and insulate the atmosphere, paired with velvet, leather, and warm lighting that evokes the glowing embers of an open fireplace.

Bookshelves and wood casework take center stage in the Library Lounge, creating a stunning floor-to-ceiling display for books and curated objects that tell a story. HPL replicates the look and feel of real wood veneer, especially when paired with best-matched edgebanding, giving the appearance of authentic wood panels. Wilsonart’s Coordinated Surfaces make it easy to match laminate casework and wall panels with wood edges, pairing our new Wilsonart Woodgrains™ with corresponding edgebanding that brings the Library Lounge to life with better durability and longevity than wood veneer casework.